East Lancashire Hospice

New shoots seen in Wilpshire as Daisy's for East Lancashire Hospice set to open

On Saturday 29th May 2021 at 10:30am, Daisy’s, for East Lancashire Hospice will be opening its doors to the people of Wilpshire and the surrounding areas for the first time.

This new, flagship, boutique style shop will be the latest to join to East Lancashire Hospice Retail Portfolio and aims to lead the way in charity retail with a luxury boutique style store which represents a new movement in ethical retail.  Located at 781, New Whalley Road, Blackburn, BB1 9BE, it will be selling pre-loved and new clothing, shoes, bags, jewellery and accessories many of which will also be available to purchase online soon.

It isn’t however just the concept for the new shop that’s special, in fact the owners of the premises, Adrian Swindlehurst and his wife Lisa have a particularly special link to the hospice having previously run an newsagent and post office from the location for over 20 years.  Recently, when the time came for them to retire, they could think of no better way to support their local hospice than to offer them the premises.

Adrian describes how the hospice has a ‘special place in his heart’ after his mother, Maddalena was cared for there, initially as a day patient going in every Thursday which she thoroughly looked forward to as it was the highlight of her week and later as an Inpatient.   Adrian went on to explain that he initially had to talk his mum into being admitted, however once she was there, she realised it wasn’t what she had at first thought it would be.  

He added, “I really wanted the hospice to have the shop and I feel that mum is up there now watching down over us and is proud of how we are supporting the hospice and that gives us great comfort.  We wish the hospice the best of luck with their new venture and are confident that they will make a success of it supported by the wonderful community of Wilpshire and the surrounding areas”.

Instrumental in the re-development process were Darwen based company Blue Insignia, and Liza Riccioppo, Director at the company describes how they were involved in creating a bold new concept for charity retail – a boutique charity shop experience for fashion lovers; one that cares about its curation of fashionable product, cares about its community and cares about customer retail experience. We are so delighted to be given the opportunity to work with such a wonderful charity, and would like to thank the team at the hospice for giving our company the chance to make their ideas a reality. Blue Insignia always deliver craft­smanship from concept to creation and we can’t wait now to see the doors open and watch it become a success!­” 

Sharon Crymble, Income Generation and Marketing Lead for East Lancashire Hospice Commented “We are very excited to be opening our flagship store Daisy’s, in Wilpshire this Saturday and on behalf of everyone at the hospice we would like to thank Adrian and his wife Lisa for enabling this to happen.  Also huge ‘Thank You’ must also go to Liza and the team at Blue Insignia who have taken our dreams and made them a reality.  We wanted a store with a difference, one that would give our customers the ‘Wow factor’ and offer them a ‘shopping experience’  and that is absolutely what we have got and I now cannot wait to welcome our first customers inside. 

There are lots of exciting events planned for ‘Opening Day’ including a Fashion Show at 12pm and would encourage you to come down and take a look for yourselves, but don’t worry though if you can’t make it on the day, as we’ll be open Monday to Saturday 9am to 5pm thereafter”. 

For further information please contact Katie Elliott – Marketing & Commu­nica­tions Lead on:

Telephone: 01254 287015

Email: Katherine.Elliott@eastlancshospice.org.uk  

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